Sunday, June 16, 2013

Anchor brand website





To help launch their new high profile light-proof bottle, we produced a new brand website for Anchor, alongside a raft of other campaign materials. With a full product range and corporate information the site is built using HTML5 and is mobile optimised. Anchor.co.nz

Mountain Dew Beyond The Wall





How do you take Grafitti to the next level ? Go 3D. The digital part of the campaign for Mountain Dew saw us produce a website and 3d tool that let users make their own 3D graffitti and place it anywhere in the world using Google Maps. Another complicated build, this site was a massive learning curve for everyone involved as we effectively built a custom 3d animation tool integrated with Google.   beyondthewall case study

Beer Binoculars





To promote a low alcohol Amstel beer we produced a Mobile app that uses face detection, a system of algorythms and the principles of the 'Golden Ratio' of symmetry to rate other people's beauty. Whilst the app was using a comical approach to indicating it might be time to have a low alcohol beer, the challenges in bringing the project to life, with both internal and external suppliers was challenging. 

Mountain Dew Skate Pinball


To launch 3 new flavours Mountain Dew took skateboarding and pinball... and mashed them together to make a real life skate-able pinball machine.  The physical build included a 360 'halo' camera rig that you could skate or jump into - with images relayed live to the website for skaters to share with their friends as well as video recordings of skaters' competition rides around the track. We faced huge challenges and ongoing work to keep all sides of the campaign working but thousands of kids enjoyed the park. Both went on to win international awards at Cannes as well as Axis in NZ.

Tip Top Scoop app

Creating an app for Tip Top ice cream brand. Including a dairy store finder and a flavour combination tool, the app let Tip Top open a mobile channel to their customers via mobile that didn't exist before.

BlueBird




BlueBird required a full brand website to act as a home for the iconic NZ chip brand, as well as house ongoing promotions, product info and competitions and corporate details. The site was built in conjunction with an animation/illustration house.

The Insiders' Guide


Heart of the City are an organisation set up to promote businesses, arts and life in the Auckland CBD. took a print magazine of content and adapted it make a digital guide to the CBD, with to work across iPhone, Android, with maps, interviews and a database of bars, restaurants, nightclubs and venues.

Monday, June 10, 2013

Introduction

This blog is a repository of recent digital work produced for Colenso BBDO Auckland. By no means exhaustive, the selected projects reflect some of the interesting, challenging or award-winning projects I have produced.