To launch 3 new flavours Mountain Dew took skateboarding and pinball... and mashed them together to make a real life skate-able pinball machine. The physical build included a 360 'halo' camera rig that you could skate or jump into - with images relayed live to the website for skaters to share with their friends as well as video recordings of skaters' competition rides around the track. We faced huge challenges and ongoing work to keep all sides of the campaign working but thousands of kids enjoyed the park. Both went on to win international awards at Cannes as well as Axis in NZ.
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