Amnesty International - Trial By Timeline
Inspired by the idea that many countries don't allow the basic freedoms many in NZ and other westernised countries are allowed, this campaign used a user's FB history to highlight how many laws we could be breaking just by living an apparently normal life. Relationship histories, social life, employment history and much more were broken down and referenced against a long list of 'crimes'.
This project involved a lot of research work, testing and clever thinking to allow volumes of people hit the site and its processing requirements simultaneously. The front end work was another piece of beautiful work brought to life in conjunction with the talents at Assembly and assorted Colenso team notably Adam Wood.
Trial by Timeline has won - amongst other awards - a Gold Cannes Lion / 2013.
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